Uma ungumfana noma intombazane yokuthengisa eSouth Africa, ukwazi ama-2025 Pinterest advertising rates e-United States kuzokwenza umehluko omkhulu ebhizinisini lakho. Kulesi sihloko, sizobheka ngokusobala ukuthi izindleko zokukhangisa kuPinterest zimi kanjani, ikakhulukazi uma uyisebenzisa ekuhwebeni kwedijithali (United States digital marketing) futhi ufuna ukwazi ukuthi lokhu kuthinta kanjani imakethe yaseSouth Africa.
📢 Ukubaluleka kwePinterest eSouth Africa nakwamanye amazwe
Kuze kube manje, iPinterest ibonakala isikhulile ngokushesha, hhayi nje e-United States kodwa nasemhlabeni jikelele kuhlanganise neSouth Africa. Umkhakha wezokumaketha wedijithali uyashintsha njalo, kanti iPinterest iwumthombo omkhulu wokusabalalisa izithombe, amavidiyo, kanye nemibono yokuthenga. Uma usebenza nabalandeli bakho noma ufuna ukuthola abathengi abasha, Pinterest advertising iyindlela ehlakaniphile.
Ngokwesibonelo, uThando Mkhize, umphathi wokumaketha eJozi, usebenzisa iPinterest ukufeza izinhloso zakhe zedijithali, ebeka izikhangiso ezihambisana nezithombe zomkhiqizo wakhe wezemfashini. Ngokusebenzisa imali encane yeZAR (Rands), uThando uthole ukufinyelela okukhulu futhi akhuphule ukuthengisa kwakhe.
📊 2025 ad rates e-United States Pinterest
Manje ake sibheke izilinganiso ezisemthethweni zonyaka ka-2025 zokukhangisa kuPinterest e-United States. Njengomthengi waseSouth Africa, kubalulekile ukuqonda ukuthi lezi zindleko zingaguquguquka ngokuya ngokuthi ubani ozobona isikhangiso sakho, ukuthi imboni yakho imayelana nani, kanye nokuthi uzokhokha kanjani.
- Isilinganiso somkhankaso ngamunye (Cost Per Click – CPC): Kusukela ku-$0.10 kuya ku-$1.50 ngokuvamile, okungahambisana cishe ne-R1.80 kuya ku-R27.00 ngeZAR.
- Izindleko zomkhankaso ngamunye ngokubuka (Cost Per Mille – CPM): Zihlala cishe ku-$2 kuya ku-$5, okulingana ne-R36 kuya ku-R90.
- Izindleko zokuzenzela (Cost Per Action – CPA): Zingaba phezulu kuya ku-$10 noma ngaphezulu, kuye ngokuthi umkhankaso wakho ufunani.
Kubathengi baseSouth Africa, lokhu kusho ukuthi uma uhlela kahle, ungakwazi ukwenza imali yakho ibaluleke kakhulu uma usebenzisa indlela efanele ye-media buying.
💡 Indlela yokusebenzisa lezi zilinganiso eSouth Africa
Ukuze uzuze kakhulu kuPinterest advertising, kufanele wazi ukuthi:
- Sebenzisa imali yakho yeZAR ngokuhlakanipha: Sebenzisa izindlela zokukhokha ezifana ne-EFT, ama-credit card, noma i-PayPal evamile eSouth Africa.
- Bheka izidingo zomthetho wasekhaya: Qinisekisa ukuthi wonke amakhampasi akho ahambisana nemithetho yokukhangisa yaseSouth Africa, ikakhulukazi mayelana nokuvikela imininingwane yomuntu siqu.
- Sebenzisa ama-influencer asekhaya: Abantu abafana noLindiwe Nxumalo, ongumethuli wezindaba onothando lokubambisana nama-brand aseSouth Africa, bangasiza ukwethula imikhiqizo yakho ngendlela ephumelelayo.
- Hlola imakethe yasekhaya kanye neyomhlaba wonke: Ungakhohlwa ukuthi iPinterest South Africa iseyisizinda esisha kodwa esinemisebenzi eminingi ongayisebenzisa ukuheha amaklayenti akho.
📊 Izinzuzo zePinterest ekuhwebeni kwedijithali eSouth Africa
Ngokusekelwe kule minyaka edlule, emkhakheni we-United States digital marketing, iPinterest ibonakale iyindlela ephumelela kakhulu yokuthola abantu abasha abathanda ukuthenga. Ngokulandelayo, nazi izinzuzo ezisemqoka:
- Ukugxila kokubuka okungokwemvelo nokwakhiwa komkhiqizo: I-Pinterest ivumela ukugxila kumakhasimende abheke izithombe nemibono esezingeni eliphezulu.
- Ukutholwa kwabathengi abasha: Ngokusebenzisa i-2025 ad rates, ungakwazi ukuheha amakhasimende angakaze azwe ngomkhiqizo wakho.
- Ukuhambisana nezimfuno zasekhaya: Ukusebenzisa ama-local influencers kanye nokwenza okuqukethwe okufanele imakethe yendawo kuyasiza.
❗ Imibuzo evame ukubuzwa mayelana nePinterest Advertising eSouth Africa
1. Yini ongayilindela ngePinterest advertising eSouth Africa ngo-2025?
Ngo-2025, iPinterest izoqhubeka nokukhula eSouth Africa, ikakhulukazi njengoba izinkampani eziningi ziqala ukuqonda ukubaluleka kwePinterest ekuhwebeni kwedijithali. Izindleko zizohluka kodwa zihlala zingabizi kakhulu uma kuqhathaniswa nezinye izinkundla zokuxhumana.
2. Ungayihlela kanjani kahle imali yakho yePinterest advertising?
Ukuhlelela kahle, landela indlela ye-media buying eqondile, uhlale uhlela izikhangiso zakho ngokucophelela, futhi usebenzise amathuluzi afana nePinterest Ads Manager ukulandela izibalo.
3. Ingabe ama-local brands eSouth Africa angazuza kanjani kuPinterest?
Ama-local brands angazuza ngokuhlanganisa izakhiwo zendawo, ukusebenzisa abathonya bendawo, nokwenza imikhankaso eqondile kubantu abanentshisekelo efana nemikhiqizo yabo.
BaoLiba izoqhubeka nokubuyekeza izitayela zeSouth Africa zokumaketha kwe-influencer, ngakho-ke hlala unathi ukuze uthole ulwazi olusha nolusebenzayo.