Izindaba ezishisayo zokuthenga izikhangiso ku-LinkedIn zase-United Kingdom zizosiza kanjani ama-South African marketers
Uma ukhona phakathi kwalabo abasebenza nge-United Kingdom digital marketing kodwa uhlala e-South Africa, noma ungumthengi wezikhangiso ofuna ukwazi ukuthi uzosebenza kanjani ku-LinkedIn ngo-2025, le ndatshana izoba yindawo yakho yokufunda eqinile. Sizobheka i-2025 ad rates ye-LinkedIn kuzo zonke izigaba zokukhangisa, sihlanganise nemininingwane ebalulekile yendawo yethu yase-South Africa, ukuze ukwazi ukwenza media buying ngendlela ehlakaniphile, eqonde ngqo kumakhasimende akho.
Njengamanje, ngo-2025 June, sibona ukuthi izitayela zokumaketha ziye zashintsha kakhulu eMzansi, futhi lokhu kuthinta kakhulu indlela esisebenzisa ngayo i-LinkedIn advertising, ikakhulukazi uma siqhathanisa ne-United Kingdom.
📢 South Africa ne-United Kingdom LinkedIn Advertising Izinga
Kuyaziwa ukuthi i-LinkedIn iyindawo ebalulekile ye-B2B marketing, ikakhulukazi e-United Kingdom lapho izinkampani ziningi ezisebenzisa le platform ukufinyelela osomabhizinisi, abaphathi, nabachwepheshe. Kodwa-ke, uma sikhuluma nge-South Africa, izinto ziba nzima kancane ngoba izindleko zokukhangisa (ad rates) zihluka kakhulu ngenxa yezimo zomnotho, imali esiyisebenzisayo (i-Rand), kanye nezindlela zokukhokha ezitholakalayo.
Ngo-2025, i-United Kingdom LinkedIn advertising rates isuke iphezulu kakhulu uma iqhathaniswa nezinga laseMzansi. Ngokwesibonelo, izindleko zokuqala zokuthenga isikhangiso esisobala (sokusungula umkhankaso) zingaqala ku-£5 (cishe R115), kodwa izindleko zenani lezethameli (cost per impression) zingafinyelela ku-£10 kuya ku-£15 (R230-R345) kuye ngokuthi yisiphi isigaba sokukhangisa (all-category).
Lokhu kusho ukuthi uma uyinkampani yase-South Africa efuna ukumaketha e-UK, kumele ube nebhajethi elikhulu futhi uqonde ukuthi izindleko zokuthola amakhasimende zizoba phezulu kakhulu. Kodwa-ke, uma usebenzisa i-LinkedIn South Africa, izindleko ziyancipha kakhulu, futhi lokho kusiza abathengisi baseMzansi ukuba bathole imiphumela engcono nge-Rand elinganiselwe.
💡 Ukusebenzisa I-LinkedIn Advertising Ngokuhlakanipha e-South Africa
Uma ngabe uyisikhulu sebhizinisi noma i-digital marketer e-South Africa, nazi izindlela ezimbalwa ozidingayo ukuthuthukisa imiphumela yakho ku-LinkedIn advertising uma usebenza ne-United Kingdom:
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Yazi kahle izigaba zezikhangiso (All-category ads): Ku-LinkedIn, ungasetha izikhangiso ezahlukene njengokuthuthukisa umkhiqizo, ukufaka izicelo zomsebenzi, noma ukudlulisa ulwazi. Qonda ukuthi yiziphi izigaba ezisebenza kahle e-UK bese uhlola ukuthi zingahambisana kanjani nezimakethe zaseMzansi.
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Sebenzisa indlela yokukhokha efanele: E-South Africa, iningi labathengisi lisebenzisa i-South African Rand (ZAR) ngemali yokukhokha. Qinisekisa ukuthi uhlelo lwakho lokukhokha luyahambisana nezinqubo zendawo, njenge-EFT (Electronic Funds Transfer) noma i-Visa/Mastercard, ukuze ugweme ukuphazamiseka ekuthengeni izikhangiso.
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Hlola amabhizinisi aseMzansi asebenzisa i-LinkedIn: Izibonelo ezifana ne-Nedbank noma i-Sasol zisebenzisa kahle i-LinkedIn advertising ukuthola osomabhizinisi abasha. Funda kumaphrojekthi abo ukuze uthole amasu angcono.
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Sebenzisa ama-influencer aseMzansi: Ama-South African influencers afana no-Mashudu Madzhie, odume ngezimakethe ze-digital, angasiza ukukhulisa ukubonakala komkhiqizo wakho ku-LinkedIn South Africa nakwamanye amazwe.
📊 2025 Ad Rates: Izinga Nezibalo Eziqondile
Ngokusho kwedatha yakamuva ngo-2025 June, izindleko zikhuphukile ngenxa yokwanda kokuncintisana ku-United Kingdom digital marketing. Nazi izilinganiso ezisemqoka:
- Cost per click (CPC): £2.50 – £5.00 (R58 – R115)
- Cost per 1000 impressions (CPM): £10 – £15 (R230 – R345)
- Minimum daily budget: £10 (R230)
- Izikhangiso zomsebenzi (job ads): £150 – £300 (R3450 – R6900) ngenyanga
Lezi zilinganiso zisho ukuthi uma ufuna ukubeka umkhankaso omkhulu e-UK, uzodinga ukulungisa ibhajethi yakho ngokufanele. Kodwa uma usebenzisa i-LinkedIn South Africa, izindleko zingaba ngaphansi kuka-50% walezo zinga, okuyinzuzo enkulu kumabhizinisi amancane noma abaphakathi.
❗ Izingozi Nezinto Okufanele Uzibheke
Media buying ku-LinkedIn, ikakhulukazi uma uhlangene nezimakethe zomhlaba wonke, kunezingozi ezithile okufanele wazi:
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Ukwehluleka ukuqonda izimiso zomthetho: E-UK nase-South Africa kunezinqubomgomo zokuvikela idatha eziqinile. Qinisekisa ukuthi zonke izikhangiso zakho ziyahambisana ne-GDPR yase-UK kanye ne-POPI Act yase-South Africa.
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Ukuphathwa kahle kwemali: Qaphela ukuthi izindlela zokukhokha ziyahambisana nezikhungo zakho zebhange zomdabu ukuze ugweme izinkinga zokuhlolwa kwemali (currency conversion fees).
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Ukukhetha izethameli ezingafanele: LinkedIn inezindlela eziningi zokukhetha izethameli. Sesha kahle ukuthi izethameli zakho zisebenza kanjani e-UK nase-South Africa ukuze ungachithi imali.
### People Also Ask
Iyini i-LinkedIn advertising futhi ingasiza kanjani e-South Africa?
I-LinkedIn advertising yindlela yokukhangisa eyenziwa ku-LinkedIn, indawo yokuxhumana yabachwepheshe. E-South Africa, isiza amabhizinisi ukufinyelela osomabhizinisi, abaphathi, nabanye ochwepheshe, ikakhulukazi uma befuna ukungena emakethe yase-UK.
Kungenzeka kanjani ukuthenga izikhangiso ze-LinkedIn e-South Africa?
Ungasebenzisa i-LinkedIn Campaign Manager, ukhethe izethameli zakho, usethe ibhajethi yakho e-Rand, futhi ukhokhe nge-EFT noma ikhadi lesikweletu. Kubalulekile ukuqonda izindleko zika-2025 ukuze wenze uhlelo olufanele.
Yiziphi izindleko ezijwayelekile ze-LinkedIn ads e-UK ngo-2025?
Izindleko zihluka kusuka ku-£2.50 kuya ku-£15 kuye ngokuthi yisiphi isigaba sokukhangisa, kodwa ngokuvamile i-CPM iphezulu kunazo zonke izindawo zokukhangisa.
💬 Isiphetho
Ukusebenzisa i-LinkedIn advertising e-United Kingdom kusukela e-South Africa akusona isenzo esilula, kodwa uma uyazi kahle izinga lezindleko, izindlela zokukhokha, kanye nezimiso zomthetho, ungakwazi ukwenza media buying ephumelelayo. Njengamanje, ngo-2025 June, indlela esisebenza ngayo e-South Africa iyashintsha, futhi abathengisi kufanele bazivumelanise nezimo ukuze bathole imali yabo ibuyiselwe ngendlela engcono kakhulu.
BaoLiba izoqhubeka nokubuyekeza izitayela zamakhasimende ase-South Africa ekumaketheni kwe-LinkedIn nasezinye izinhlelo zomhlaba wonke. Ungalindi, landela izibuyekezo zethu ukuze uhlale usesimweni esiphezulu sokuncintisana emhlabeni jikelele!