Uma ungumkhangisi noma umphathi wezokumaketha eSouth Africa, uyazi ukuthi ukuthola ulwazi olusha nolunembile ngezindleko zokukhangisa ezimakethe zomhlaba wonke kuyisihluthulelo sempumelelo. Namuhla ngizokhuluma nawe ngobuchwepheshe be-2025 Canada Snapchat All-Category Advertising Rate Card, okuzokusiza uqonde kahle ukuthi ungayisebenzisa kanjani i-Snapchat advertising ukufinyelela amakhasimende akho eCanada futhi wenze kahle eSouth Africa.
📢 Ukubuka Kwemakethe Ye-Snapchat eSouth Africa naseCanada
Kuze kube 2025 June, i-Snapchat isiphenduke isiteshi esibalulekile sokukhangisa eCanada, ikakhulukazi kubantu abasha abaneminyaka ephakathi kuka-18 no-34. Lokhu kuhlangana kahle nendlela amakhasimende aseSouth Africa asebenzisa ngayo izinhlelo zokuxhumana, ikakhulukazi njengoba sikhuluma nge-Snapchat South Africa kanye nezinye izinkundla ezifana ne-Instagram ne-TikTok.
KubaseSouth Africa, ukukhangisa ku-Snapchat kudinga ukuqonda okukhulu kwezimali (Rands), izindlela zokukhokha ezivamile ezifana ne-EFT, i-Debit, nezinye izindlela eziguquguqukayo ezifana ne-M-Pesa. Lokhu kubalulekile ngoba abakhangisi abaningi baseSouth Africa bafuna izindlela ezilula nezisheshayo zokusebenzisa imali yabo ku-digital marketing.
💡 Izinhlobo Zokukhangisa Ku-Snapchat eCanada
I-2025 ad rates ye-Snapchat eCanada ihlukaniswe ngezindlela eziningana:
- Snap Ads: Lezi zikhangiso ezivela phakathi kwezindaba (stories) zidlala 10-15 imizuzwana. Izindleko zazo ziqala cishe ku-$5-$20 USD nge-1000 impressions (CPM).
- Filters: I-Snapchat inikeza ama-brands ithuba lokwenza ama-filters akhethekile angasetshenziswa abasebenzisi endaweni ethile. Lokhu kudinga isabelomali esiphakathi kuka-$1000-$5000 USD ngosuku.
- Lenses (ama-facemasks): Lezi ziyizikhangiso ezidumile kakhulu eCanada, kodwa zibiza kakhulu ngenxa yobuchwepheshe obusetshenzisiwe. Izindleko zingafinyelela ku-$30,000 USD ngosuku.
- Story Ads: Izikhangiso ezibekwe ngaphakathi kwezindaba eziqoqiwe, ezibiza cishe $15-$30 USD nge-1000 views.
Ukuqonda lezi zinhlobo kubalulekile uma ufuna ukwenza media buying ephumelelayo phakathi kwezimakethe ezimbili.
📊 Izindleko Zokukhangisa ze-2025 eCanada kanye Nokufanisa Nezidingo ZaseSouth Africa
Ngokusho kwe-2025 June data, izindleko zokukhangisa ku-Snapchat eCanada zikhuphuka cishe ngo-10% uma kuqhathaniswa no-2024, ngenxa yokukhula kokusetshenziswa kweplatifomu. Lokhu kusho ukuthi umkhangisi waseSouth Africa kumele alungise isabelomali sakhe ngokucophelela.
Ngokwesibonelo, umkhangisi waseCape Town ofuna ukukhangisa imikhiqizo ye-skincare angasebenzisa i-Snap Ads ne-Filters ukuze afinyelele amakhasimende aseToronto naseVancouver. Imali ayidingayo ingaba phakathi kuka-R15,000 no-R50,000, kuye ngokuthi isikhangiso sakhe sikhuluma kubantu abangaki.
💡 Izinkampani ZaseSouth Africa Ezisebenzisana Ne-Snapchat Advertising
Abanye osomabhizinisi baseSouth Africa abanjengoThando Mokoena (umfundi we-digital marketing ophumelelayo) basebenzisa i-Snapchat advertising ukwandisa ukuthengisa kwabo ezitolo zedijithali. Izinkampani ezifana ne-Clicks kanye ne-Dis-Chem nazo sezibheke i-Snapchat njengesiteshi esisha sokwenza marketing emazweni ahlukene.
📈 Amathiphu Wokwenza Media Buying E-Snapchat Ngokuphumelelayo eSouth Africa
- Yazi Izithameli Zakho: Qinisekisa ukuthi uyakwazi kahle ukuthi amakhasimende akho aseCanada afuna ini, bese usebenzisa i-Snapchat targeting njenge-geo-fencing.
- Lungisa Isabelomali Sakho Ngokuhlakanipha: Ungazami ukutshala yonke imali yakho ku-Lenses uma ungakayiboni impendulo enhle.
- Sebenzisa Abahlinzeki Bendawo: E-South Africa, ungathola ama-agency afana ne-BrandMaverick noma i-Digital8 ukuze bakusize ngemikhankaso yakho ye-Snapchat.
- Qaphela Umthetho Wendawo: Qinisekisa ukuthi izikhangiso zakho zihambisana nemithetho yaseSouth Africa neCanada maqondana nokuvikela idatha.
❗ Imibuzo Evame Ukubuzwa Mayelana Ne-Snapchat Advertising eCanada naseSouth Africa
1. Yimuphi umehluko phakathi kwe-Snapchat advertising eCanada naseSouth Africa?
ECanada, izindleko ziphezulu ngenxa yokuthandwa okuphezulu kweplatifomu, kanti eSouth Africa, kuyadingeka ukulungisa izabelo zemali ukuze zihambisane nemakethe yethu esakhula.
2. Ingabe i-Snapchat iyindlela efanele yokukhangisa kubathengi baseSouth Africa?
Yebo, ikakhulukazi uma umkhiqizo wakho uhlose abantu abasha abaneminyaka ephakathi kuka-18 no-34 abathanda izindaba ezisheshayo nezihlekisayo.
3. Ngingayikhokha kanjani i-Snapchat advertising eSouth Africa?
Izindlela ezivame kakhulu zihlanganisa i-EFT, ama-credit/debit card, kanye nezinhlelo zokukhokha ezisebenza ku-inthanethi ezifana ne-PayFast.
📢 Isiphetho
2025 Canada Snapchat advertising rate card isifinyeleleka kakhulu kubakhangisi baseSouth Africa abanolwazi oluqinile lokusebenza ngemakethe yomhlaba wonke. Ukusebenzisa kahle i-Snapchat advertising kuyindlela enhle yokufinyelela izithameli ezithile, ikakhulukazi ezisencane, futhi ukwazi ukulawula izindleko zakho kuyisihluthulelo sempumelelo.
BaoLiba izoqhubeka nokubuyekeza izitayela ze-South Africa influencer marketing, ngakho-ke hlala unamathele kithi ukuze uthole izeluleko ezibukhoma nezibanzi.
Ngaphandle kwalokho, khumbula ukuthi i-Snapchat South Africa iyithuba lakho lokushaya umhlaba we-digital marketing! Sebenzisa kahle futhi ubonise ukuthi ungubani empini yokumaketha kwedijithali.