Uma uzibheka njengomdali wokuqukethwe noma umphathi wokukhangisa eNingizimu Afrika, ukwazi amanani akamuva ezikhangiso e-United States Pinterest kuyisihluthulelo sokuphumelela. Njengoba sishiya unyaka ka-2024, ake sibheke ukuthi yini okufanele uyilindele ngo-2025 maqondana nezinga lamanani ezikhangiso zePinterest, ikakhulukazi uma ufuna ukusebenzisa lesi sikhala esikhulu sokuthengisa okudijithali saseMelika ukwandisa ibhizinisi lakho eNingizimu Afrika.
📢 Isimo Semakethe Yamanje KwaNingizimu Afrika
Kusukela ekuqaleni kukaJuni 2024, imikhuba yokukhangisa eNingizimu Afrika isishintshe kakhulu. Abakhangisi basebenzisa izindlela ezihlukahlukene zokuxhumana nabathengi, kusuka kuma-Instagram influencers kuya ku-YouTube, kodwa iPinterest isiqale ukuthola indawo yayo, ikakhulukazi kubathengisi abafuna ukufinyelela abesifazane abathanda izinto zobuciko, izitayela, kanye nokwakha ikhaya.
Isimo sezomthetho siqinisekisa ukuthi wonke umkhankaso wokukhangisa uyahambisana neMithetho Yezokumaketha Yedijithali yaseNingizimu Afrika, okwenza kube lula ukusebenzisa izindlela ezifana ne- “media buying” ngokukhululeka nangokuphepha.
📊 I-2025 United States Pinterest All-Category Advertising Rate Card Iyini?
Ngokusho kwedatha yakamuva, amanani ezikhangiso ePinterest e-United States ngo-2025 azobekwa ngale ndlela elandelayo:
- Umkhankaso we-CPM (izindleko ngomsebenzi wokubonisa izikhangiso): R50 – R120 nge-1,000 ukubonwa
- Izindleko zoku-Click (CPC): R3.50 – R8.00 nge-click ngayinye
- Izindleko zoku-Engagement (CPE): R10 – R25 ngokuzibandakanya okukhethekile (njengezithombe ezithandwayo noma ukuphawula)
Lokhu kusho ukuthi uma ungumkhangisi waseNingizimu Afrika ofuna ukusebenzisa iPinterest ukumaketha imikhiqizo yakho efana nezingubo zaseshashalazini noma izinto zokuhlobisa ekhaya, kumele uhlele ibhajethi yakho ngokucophelela.
💡 Izindlela Zokuthenga Ezihlakaniphile KuPinterest
Njengoba wazi, i-“media buying” kuPinterest idinga ukuqonda okujulile. Ukusebenzisa ama-analytics asePinterest kanye nedatha ye-United States digital marketing kuyindlela ephumelelayo yokuthola izindlela ezizinzile zokukhulisa izikhangiso zakho.
Isibonelo, umkhangisi waseJohannesburg ongumlingani weBoohoo South Africa usebenzisa idatha yePinterest UK ne-US ukuthola amagama angukhiye afanele, futhi usebenzisa imali encane kakhulu ukuze athole ukuthengisa okuphezulu.
📊 Ukwenza Ukukhangisa Kusebenze eNingizimu Afrika
Kubalulekile ukuqonda ukuthi iPinterest South Africa isesigabeni sokukhula, kodwa ukuxhuma izikhangiso zakho nezitayela zendawo kuyokwandisa amathuba akho okuphumelela. Izindlela zokukhokha ezifana ne-EFT (Electronic Funds Transfer) noma ama-wallet asebenzisa iZAR (iRand yaseNingizimu Afrika) ziyatholakala futhi zithandwa kakhulu.
Ngaphezu kwalokho, ukubambisana nama-influencer aseNingizimu Afrika afana noSindi Mabaso noLwazi Mthiyane kungaba yithuba elihle lokwandisa umkhankaso wakho.
❗ Izingozi Okufanele Uzazi
Kukhona amathuba, kodwa futhi nezingozi ezifana nokungahambisani nemithetho ye-POPI Act nokungaqondi kahle izithameli zaseNingizimu Afrika. Qiniseka ukuthi usebenzisa ama-agent noma ama-platforms anolwazi oluqinile ngomthetho wasekhaya.
### Imibuzo Evame Ukubuzwa (People Also Ask)
Yini iPinterest advertising?
I-Pinterest advertising yindlela yokukhangisa lapho izikhangiso ziboniswa kubasebenzisi bePinterest, ngokuvamile zihambisana nezithombe nezinto zokuthakasela zomsebenzisi.
Amanani ezikhangiso zePinterest e-United States ngo-2025 azoba malini?
Ngokwezibalo zakamuva, amanani aphakathi kuka-R50 kuya ku-R120 nge-CPM, kanti izindleko zoku-click zingaba phakathi kuka-R3.50 no-R8.00.
Ungawasebenzisa kanjani amanani e-United States Pinterest advertising eNingizimu Afrika?
Ungawasebenzisa ngokubheka izitayela zomphakathi waseNingizimu Afrika, ukuhlela kahle ibhajethi yakho, nokusebenza nama-influencer asekhaya ukuze ukhuphule impumelelo yomkhankaso wakho.
💡 Final Thoughts
Ngokubheka izinga lamanani ezikhangiso ePinterest e-United States ngo-2025, abakhangisi baseNingizimu Afrika bangazuza kakhulu uma behlela kahle, besebenzisa ulwazi lomhlaba wonke kanye nezindlela zokumaketha zasekhaya. Ukuthola izindlela zokuthenga ezihlakaniphile nokuxhumana nama-influencer asekhaya kuyindlela eqinisekile yokuthola inzuzo.
BaoLiba izoqhubeka nokubuyekeza izitayela zomkhankaso wokumaketha weNingizimu Afrika, ngakho-ke hlala ubheke izibuyekezo zethu ukuze uhlale usesikhathini.