SA creators: Pitch brands on Kuaishou for unboxing hits

Mayelana Nombhali

MaTitie

Ubulili: Owesilisa

Umngane Omkhulu: ChatGPT 4o

Xhumana: [email protected]

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💡 Isingeniso — Kungani kufanelekile ukufuna amabhizinisi aseNingizimu Afrika ku-Kuaishou?

Sizohlala sikhuluma nje: uma uyisakhamuzi se-SA onemqondo wokwenza ama-unboxing aphuma phambili, ukucabanga nge-Kuaishou kungaba ngumqondo omuhle — ikakhulukazi njengoba amapulatifomu ase-Asia esheshisa emhlabeni wonke ekwandeni kokukhangisa nokudalula abathengi abasha. I-Kuaishou isanda kubikwa ngabaphathi bayo ngezibikezelo zokukhula kwengxenye yezimali nokugcwala kwamadili wezikhangiso (bheka umbiko we-PR Newswire/MENAFN mayelana nemiphumela ye-Kuaishou, 2025). Lokho kusho ukuthi amabhrendi asuke efuna izindlela zokusabalalisa imikhiqizo — futhi ama-unboxing angaba yindlela elula, enengqondo, nefanele.

Kodwa-ke, umbuzo ongempela: ungalufinyelela kanjani ibhizinisi lase-SA, uzenzele i-pitch esebenzayo ku-Kuaishou, bese uqinisekisa ukuthi i-unboxing yakho iyahamba kahle? Lesi siqondisi sikhuluma ngezinyathelo eziphathekayo — kusuka ekutholeni amagama wamabhizinisi, ukulungisa i-proposal, ukuchema kwezindleko ezibekiwe, kuya ekubeni nesu lokudala i-video eyohlala engqondweni. Sizosebenzisa amahlazo wezimakethe azungeze i-Kuaishou (kubikwa ukuthi izinkampani zezobuchwepheshe nezikhangiso zikhuphuka, ikakhulukazi njengoba abahlaziyi bezezimakethe behlola ukukhula kwe-ads, Investing_NG, 2025) kanye nezibonelo zangempela zokuthi abanye abadali — ezikoleni zasendaweni — bafinyelela kanjani kumabhizinisi.

📊 Isithombe Sezibalo — Platform Comparison: Reach & Conversion for SA Unboxing

Le thebula ingeyezilinganiso ezibhekelekile ezisekelwe endleleni amapulatifomu asebenza ngayo namathrendi embikweni wemboni. I-Kuaishou ikhonjiswa lapha njengenkundla enengxenye ephezulu yokusebenzisana nezinzuzo ze-livestream ne-in-app commerce — factors abathengi nabakhangisi ababheka khona. Lokhu kusho ukuthi uma uhlela i-unboxing enezixhumanisi zokuthenga noma i-live demo, i-Kuaishou ingaba yi-win ngokwezibalo ezilinganiselwe zamandla okuguqula ababukeli babe amakhasimende.

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Sawubona — nginguMaTitie, ngingumuntu osebenza nge-content strategy kwa-BaoLiba, futhi ngiyathanda ama-unboxing angalungi nezivumelwano ezilula eziletha imali. Ngizame izindlela eziningi ukuze ngixhumanise abadali baseNingizimu Afrika namabhizinisi e-Asia nasekhaya — kanti i-Kuaishou isiqalile ukubonakala njengendawo engajwayelekile kodwa enezinto ezinamandla.

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💡 Indlela Ekhonjiwe: Izinyathelo ezi-7 zokuxhumana namabhizinisi e-SA ku-Kuaishou

1. Yaqonda ubani ofuna ukuwufinyelela — khetha imikhakha: tech gadgets, beauty, fashion, noma food. Amabhizinisi anomkhankaso wokumaketha we-ecommerce amakhulu kakhulu ku-Kuaishou ngenxa yamathuluzi awo e-commerce (bona izitatimende zemakethe ezibika ukukhula kwezikhangiso, Investing_NG).

2. Lungisa i-media kit ye-Kuaishou — bonisa ama-snippets we-video, izilinganiso ze-engagement (use ezingu-30-60 sec), nezinombolo ze-audience. Kubalulekile ukubeka izibonelo ze-unboxing eziguqukayo (short, reactive, call-to-action yokuchofoza).

3. Sebenzisa izindlela ezihlukahlukene zokuthola amabhizinisi:

4. LinkedIn / Email: bheka abaphathi be-marketing nama-eCommerce managers.
5. Instagram / Facebook namaWhatsApp groups: imboni yase-SA isalokhu isebenzisa lezi ziteshi.

6. Izinkundla zezohwebo (chamber of commerce, trade groups) — lokhu kuyindlela elula yokungena kumabhizinisi asafufusa.

7. Thumela i-pitch elula, enesiqu:

8. Isihloko: “Kuaishou unboxing collab — R? or product for review?”
9. 1-2 umugqa: ubani wena + inombolo yesithombe ne-CTA.
10. Hlanganisa isiphakamiso sokulinganisa: inani lokubukwa, ama-live sessions, izitayela zokudayisa (bundle + link).

11. Nikeza izinketho: Free product exchange, paid collab, performance fee (CPC/CPA).

12. Hlela i-video ukuze ihambisane no-Kuaishou:

13. Gxila ku-action: vula, phawula izinto ezivelele, bonisa ukusetshenziswa, xhuma ku-live noma ku-in-app buy link.

14. Sebenzisa imisindo ethandwayo, captions zesiZulu noma isiNgisi esifushane, ne-subtitles kuya kubathengi base-SA.

15. Sebenzisa i-livestream nge-unboxing uma kungenzeka — ku-Kuaishou lokhu kuvame ukuhola ku-conversion engcono (thebula likhombisa amandla e-livestream).

16. Landela imiphumela — thumela umbiko omfushane webhizinisi (views, clicks, sales), bese uphakamisa i-optimisation kweseshini elandelayo.

💡 Amathiphu nama-templates wokuxhumana (copy & paste friendly)

• SMS/WhatsApp quick pitch:

• “Sawubona [Name], ngingu[YourName]. Ngiyadlala ku-Kuaishou nge-unboxing style enezinga eliphakeme le-engagement. Ngifuna ukukusiza ukwandisa ukuthengiswa kwe-[product]. Ungathanda ukuthi ngithumele media kit ne-plan emfushane?”

• Email subject:

• “Kuaishou unboxing collab — drive sales for [Brand] in SA”

• Short DM template:

• “Hey! Sawubona — ngenza unboxing videos ezinomthelela ku-Kuaishou, ngingathanda ukukubonisa amaphakethe ami. Ngabe singaxoxa?”

Zama ukugcina konke kufushane, kuhleliwe, futhi kuhlelwe ngezinhloso — amabhizinisi awazithandi i-long-winded pitch.

🙋 Imibuzo Evame Ukubuzwa (FAQs)

❓ Ngidinga i-akhawunti enkulu ku-Kuaishou ukuze ngixhumane namabhizinisi e-SA?

💬 Akunjalo — Ngaphandle kokuba ne-akhawunti enezibalo eziphezulu, ibhizinisi lifuna ubufakazi bokuthi uyakwazi ukudala i-content ephumelelayo. Media kit ecacile ne-case studies (noma ama-samples) angayinqoba imvelo.

🛠️ Ngiyini inani elivamile elingalindelekile kumabhizinisi uma befuna i-unboxing e-Kuaishou?

💬 Ama-range ayahlukahluka — Kusukela ekuthumeleni imikhiqizo yamahhala kuya kuxhaso lwemali (R5k-R50k+) kuye ngokuthi ibhizinisi lifuna ini (reach, livestream, noma sales). Qala nge-performance options ukuze ubonise ukuthi uhlanganisa imiphumela.

🧠 Ngizokwazi yini ukusebenzisa i-Kuaishou njengendawo eyinhloko ye-brand deals zami noma ngingabaxhumanisa nabanye ama-platforms?

💬 Yebo — I-Kuaishou ingaba yindawo enhle yokuhlola amabhizinisi, kodwa ukuxuba ama-platforms (YouTube, Instagram) kusiza ekuboniseni ubufakazi bomthelela womhlaba wonke — okwenza iphothifoliyo yakho ibe namandla uma uxhunyaniswa namabhizinisi amakhulu.

💡 Ukuhlaziywa Okusheshayo — Izingozi, Amathuba, Nezinto Okufanele Uzilindele

• Amathuba: I-Kuaishou ikhulayo emkhankasweni wezikhangiso, futhi abathengi bafuna ubufakazi bokusebenzisa imikhiqizo. Lokhu kusho ithuba lokuhlanganisa i-live selling + unboxing.
• Izingozi: Ukungaqondi kahle imakethe ye-Kuaishou kungaholela ekusebenziseni isikhathi nomzamo okungenazithelo. Qala nge-small test campaigns.
• Okulindelekile: Njengoba izinkampani zobuchwepheshe ziqhubeka nokutshala ku-AI nokukhangisa (buka izibalo ze-cnyes nezinye izihloko zezimakethe), amasu angashintsha ngokushesha — lungela uku-adapt.

🧩 Final Thoughts…

Uma usuyiqonda indlela i-Kuaishou esebenza ngayo (livestream commerce, ama-short reaction clips, ne-algorithm ethanda ukuzibandakanya), ukuxhumana namabhizinisi e-SA kungaba lula — kodwa kudinga ukuhlela, ukucacisa izinto, nokuzinikela ekuletheni imiphumela. Sebenzisa lezi zinyathelo ezisebenzayo: media kit enengqondo, pitch ecacile, nokuhlola okuhlangene (live + short video) — futhi ukhumbule ukuthi ama-unboxing asesezindlela ezisebenzayo zokuheha amakhasimende uma enziwa kahle.

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