Event Marketing

💡 Isingeniso — Kungani lokhu kusheshisa kwakho okukhulu Uma uyisikhangisi saseNingizimu Afrika ofuna ukuqhuba umcimbi ongafani — umculo, ifesti, noma i-pop-up trade show — futhi ufuna isiqinisekiso sokuthi ama-vlog azoveza isimo esishiwo ngabantu baseMexico, kunezinto ezimbili okufanele ziqale zicace: isikhathi sangempela nokwethembeka. Lokhu akusona nje “influencer marketing” ejwayelekile—kufanele uthole abantu abakwazi ukwenza ama-video ngocingo, ukumunca izigigaba, bese eposela ngesikhathi esifanele ukuze bangene ekuxhumaneni kwe-fomo. ...

💡 Isingeniso — Kungani lokhu kubalulekile (intro) Uma uyi-advertiser eNingizimu Afrika ofuna ukudonsa izethameli ezikhethekile — ikakhulukazi izibukeli ezibheka izinhlelo zeHBO Max — ukusebenzisana nabadali baseVenezuela kungaba yindlela esheshayo yokwakha ubunikazi obusha nokuletha ama-vlog omcimbi wangempela akhangayo. Kodwa-ke, akunandaba ukuthi unebhajethi elikhulu noma ubhajethi yokuhlolwa — inkinga enkulu ukuthi “ubani ngempela ongumuntu ofanele?” nokuthi “ungabaxhumanisa kanjani ngobuchule ukuze bangene emcimbini wakho, benze i-vlog, futhi benze ama-views?” ...