SA brands: find Ethiopia SoundCloud creators fast
💡 Isingeniso — Kungani i-SoundCloud yase-Ethiopia iyinqwaba yegolide yezingubo zakho Uma uyisikhangiso noma uphawu lwezingubo eNingizimu Afrika, ufuna abadali abanezwi eliqinile base-Ethiopia abanemphakathi ongathenga, okungeyona nje into yokubambisana ngomculo — kodwa yindlela yokuxhuma nesitayela, i-subculture, kanye ne-dialect yendawo. I-SoundCloud ihlala iyindawo lapho abadlali bezomculo nezinto ezizimele bebonakala khona, futhi e-Ethiopia kunezitayela zomculo ezihlukile (njenge-Ethio-jazz, trap yasekhaya, ne-afro-soul) ezingahambisana kahle nemiyalezo yefashini. Kukhona ukuguquka okubonakalayo: osomabhizinisi basentshonalanga ye-Afrika sebebhalisa izitolo zabo eziku-TikTok ne-Facebook ukuze baxhase ukuthengiswa kwangempela — lokho kusho ukuthi amaplatform angaphandle (kufaka phakathi i-SoundCloud) manje adlala indima ebalulekile ku-commerce (kubonakala ezindabeni zocwaningo lwe-Togo ku-TikTok, kusuka embikweni esiwunikeziwe). Futhi njengoba abafundi bami nabaphathi be-brand bethola amakhono okuba abaholi bokudala (okushiwo e-financialpost), kunothile ithuba lokusebenzisa abadali be-SoundCloud base-Ethiopia ukuze bagxilise izingubo zakho endaweni enezwi, ngenkathi uhlela izinguquko ezisebenzayo zokuthengisa. ...