Music Industry

💡 Kungani udinga le ndlela yokuxhumana ne-Argentina brands ku-Apple Music Uthola ama-PR packages ase-Argentina ku-Apple Music — bese uwavula, uwabukeza, futhi udale ukuvezwa okusebenzayo — kuyindlela ethandwayo yokukhulisa igama lakho njengomdali waseNingizimu Afrika. Abalandeli bayakuthanda ukubuka i-unboxing kanye nokubuyekezwa kwezinto zangempela; ama-labels nama-artist ase-Argentina bafuna indlela yokufinyelela izimakethe zamanye amazwe ngaphandle kwezindleko eziphezulu zokukhangisa. Kodwa inkinga enkulu: ama-brand ase-Argentina avamise ukusebenzisa abathengisi behluzo (music PR firms) afana ne-The Tunes Club (evezwe ku-IssueWire) ukuletha amaphakheji wokuphromotha ku-Spotify, futhi indlela yokuxhumana nayo kungenzeka ihluke uma kuqhathaniswa nama-UK/US label. Lesi siqondisi sifaka amasu asebenzayo, iziteshi okufanele uzisebenzise, imiyalezo yokuthumela, nezinto okufanele uzilindele ngesikhathi sokulindela i-PR package — konke lokhu kulungiselelwe umdali oseNingizimu Afrika ofuna uku-unbox futhi abuyekeze. ...

💡 Ukuqala: Indlela Yokuthola Abadali be-Apple Music baseTurkey Ukuze Uqale Imikhankaso Yokuthengisa Molo mhlobo, ake sikhulume nje ngento eshisa izikhotha emakethe yezokumaketha yomculo — ukuthola abadali be-Apple Music abavela eTurkey ukuze baqale imikhankaso yokuthengisa eqhutshwa ngabadali. Uma ungumthengisi waseNingizimu Afrika ofuna ukungena kule market, lokhu kungaba inselelo enkulu, kodwa futhi kuyithuba elikhulu. Kungani? Njengoba i-Apple Music isanda kuphumelela kakhulu eTurkey, abadali bayo sebethola indawo enkulu yokuziveza. Kodwa ukuhlanganisa labo badali ukuze uthuthukise ukuthengisa kwakho kudinga indlela ehlakaniphile, engakhathazi, futhi esebenzisa amathuluzi akhona njengalowo owenziwe uPaul Anthony no-Colossal (abathuthukisa ipulatifomu i-Drops). Lokhu kusho ukuthi ungaqhuba imikhankaso eqhutshwa abadali, lapho abadali beqondisa abalandeli babo ukuthenga umculo wakho noma imikhiqizo yakho. ...