Regional Strategy

💡 Kungani ukhangwa yi-Kenya Amazon creators manje? Ezinye izindlela zentengiso zishintshile — abantu bafuna ubufakazi bangempela, akusiyo nje inkulumo yezikhangiso. Abadali baseKenya sebeqale ukukhombisa amandla amakhulu ekuhlanganiseni abantu, ukuthengisa imikhiqizo, nokwakha imizwa yebrendi (brand sentiment) ngemikhiqizo ye-Amazon nezinye iziteshi. Lokhu kugxila ekusetshenzisweni kwama-live gifts, ama-partnerships, namasu wokwenza imali okhula kancane — okushiwo nabanye abadali asebenzayo emhlabeni jikelele (kubonakala ku-reference content eshiwo ngenhla). ...

💡 Kungani ukugxila kubadali be-Hulu base-Brazil kuyinto efaneleke kakhulu manje Eish — ufuna ukusebenzisa amandla e-behind-the-scenes (BTS) content ukuqinisa i-brand yakho e-Latin America, kodwa awazi ukuthi uqale kuphi? Uma umgomo wakho ngukuxhuma nabalandeli abanothando nokuqinisekisa ubungcweti bokuzibandakanya, abadali abaxhumene nokuqukethwe kwe-Hulu e-Brazil bangaba yithuba eliyigugu. I-Brazil inomlando womthamo wabasebenzisi abanentshiseko ngezinhlelo zangaphandle — imikhankaso efana naleyo ye-NBA ibonisa ukuthi ukuhlanganisa izwi lendawo kubuyisa kakhulu (bheka imibono kaGustavo Penna kwi-UOL mayelana nendlela i-NBA eyakha ngayo izwi lendawo e-Latam). Lokhu kusho ukuthi iziteshi ezingekho emthethweni zokukhangisa, ama-BTS angempela, kanye nabalandeli abaphilayo bangakha ukwethenjwa okusheshayo — okufanele abakhangisi base-SA bakubheke uma befundela imakethe yase-Brazil. ...