Abadali SA: Finyelela ama-Canada Brands ku-Pinterest, Yenza Imali
💡 Kungani ukuxhuma nama-brand ase-Canada ku-Pinterest kuyinzuzo kuwe Uma ungumdali we-South Africa ofuna ukujova imali evela kokwenziwa kokuqukethwe, ungahle ucabange — kungani ngibheke e-Canada? Okokuqala, ama-brand ase-Canada (ikhaya lempahla yokuhlobisa indlu, ukudla okushisayo, imikhiqizo yezempilo, nezinye eziseNorth America) asebenza kakhulu ku-digital discovery — lapha i-Pinterest iyindawo abantu abaningi abaya kuyo ukuze bathole imibono, basebenzise ama-recipes, noma bathenge izinto abazibone ku-pin. Kodwa kunezizathu eziphusile: ngokwe-athikili ye-Winnipeg Free Press, ucacile umehluko we-monetisation wezimboni zabalaleli eCanada — i-YouTube ineqhinga lokwabelana ngemali yabaqukethwe wakhona, kanti i-TikTok eCanada ayinalo uhlelo olufana nowase-USA lokukhokha ngokubukwa; okusho ukuthi abaningi baseCanada bacabanga ama-sponsorships njengendlela eyinhloko yokukhokhela abadali. Lokhu kusho ukuthi ama-brand ase-Canada asebenzisa imodeli yesivumelwano (sponsorships) — into elula kakhulu eyenza i-Pinterest ibe yithuba elihle: awudingi i-ad-share yokwakha imali — udinga ukuxhumana nama-brand afuna ukuxhumanisa imikhiqizo yabo nezithombe/ama-idea awenza abantu bathenge. ...