Cross-Border Marketing

💡 Kungani ubheka abadali be-Lazada e-Chile manje Uma ukhangisa eNingizimu Afrika futhi ufuna ukweqa imakethe yendawo, abadali base-Chile ku-Lazada bangaba igolide elingazweli — bangasiza ukwakha ubuqili bomkhiqizo, bahlanganise i-cross-border credibility, futhi babe yisiphethu sendlela yokungena emakethe ye-Latin America. I-Lazada, ixhaswe ngu-Alibaba, isibonelo sokuthi ama-platform amakhulu angahlanganisa izitolo ezivela kwamanye amazwe futhi asheshise ukufinyelela kwemikhiqizo yamazwe ngamazwe — umqondo ofanayo ongawusebenzisa uma ufuna abadali abakwazi ukukhulisa awareness kwamazwe amaningi. ...

💡 Kungani lokhu kubalulekile manje — incazelo emfushane nezinselelo Ukufuna abadali be-Kuaishou abaku-United Kingdom kungaba yinto engajwayelekile kubakhangisi baseNingizimu Afrika — ilapho khona ithuba elikhulu. IKuaishou isebenza ngokuhlukile kunamanye amapulatifomu, ifaka ubukhona obuxubile be-short video + live commerce, futhi ifuna ukuxhumanisa imikhiqizo ngqo nababukeli abaxhumene ngokuqinile (kufana nencazelo yeKuaishou efakiwe). Uma uhlela imikhankaso ehlanganayo (joint campaigns) ne-UK creators, udinga indlela enezinyathelo ezicacile: ukukhetha abadali abafanele, ukuqonda imikhiqizo yendawo, kanye nokulungisa izilungiselelo zomthetho nezokukhokha. ...