SA creators: land Canada fashion brands on Facebook
💡 Isingeniso — Kungani ukuxhumana nama-brand aseCanada ku-Facebook kuyigugu Umakethi we-fashion eCanada ukhulile — kunama-digital-first indie labels, ama-sustainable startups, kanye nama-retailers adinga content localised ukuze akhule. Uma uyisicreator eNingizimu Afrika ofuna ukwenza ama-lookbook noyokusebenza nama-brand aseCanada, i-Facebook isengumgwaqo olula kanye nohlobo oluhle lokuthola uxhumano — ikakhulukazi eminyakeni yamuva lapho abantu bethola imikhiqizo ngezindlela eziningi zedijithali. Lokhu akusho ukuthi kuzokwenziwa kalula. Abaningi bahlaselwa yi-‘noise’: ama-email angabonwa, ama-PR inbox agcwele, kanye nesidingo sokuba ne-portfolio ebonakalayo esheshayo. Kodwa nanka ama-trick asebenzayo, asekelwe kudatha yokuthi ama-Meta platforms ayadingeka kakhulu endaweni yokutholwa kwemikhiqizo — i-Meta ne-IPSOS babika ukuthi cishe 81% yabathengi base-India bathola imikhiqizo nge-Facebook, Instagram noma WhatsApp (Meta ne-IPSOS). Lokho kusho ukuthi indlela yokuxhumana okuningi iseyidijithali — kwakungafanele isabe ukufinyelela ama-brand eCanada nge-Facebook uma wenza kahle. ...