Brands in Germany: Pinterest storytelling plan
💡 Isingeniso Kukhona intshisekelo eyishayo manje — amabhizinisi aseJalimane afuna ukujabulela amandla e-Pinterest njengendlela yokwakha indaba ye-brand ehloniphekile, ebambekayo, futhi engakhangi nje kuphela kodwa iphinde ibe nomthelela ekuthengeni. Uma ubhala lo mbhalo, ngicabanga ngesikhala esilungile: umkhankaso we-Pinterest oqondiswe emakethe yase-Germany, uhlangabezana kanjani nezindlela zendabuko zokuxoxa izindaba (storytelling) zokuqinisa ubuqotho, ukwethembeka, nokuguqula ukugcinwa kwemibono kube imali yangempela ebhokisini. Lokhu akusiyona nje i-theory — kukhona izimpawu ezichazayo: imibiko ye-Pinterest ikhombisa ukuthi cishe isigamu sabesilisa abasebenzisa ipulatifomu banokuthembeka kumabhizinisi abawathandayo futhi bacwaninga ngaphambi kokuthenga (okwenza i-Pinterest ibe igalelo lokwenza isinqumo sokuthenga). Ngaphezu kwalokho, izindawo zemakethe zikazwelonke — izintandokazi, imvelo yokuthenga, nezindlela zokuphila — ziyaguquka, okusho ukuthi indaba enhle yesifunda (localized storytelling) ingangena kahle futhi ikhokhe. ...