Livestream

💡 Kungani uMongolia + Pinterest + Livestreams kuwumshini wethu wokukhangisa? Kabila — abafundi base-SA, nansi inkinga: ufuna abakhiqizi abangakwenza kube local-ish kodwa nabangena emakethe entsha. I-Pinterest isengumthombo ongathandwa kakhulu nge-aesthetic, moodboards, nezinto zokuhamba — futhi abakhiqizi base-Mongolia banezinto ezihlukile: imiklamo yobuciko, amasiko wokudla, nokubukwa kwemvelo okungaholela ku-visual live commerce ephumelelayo. Ukufunda kusuka kwiqhinga le-Cambodian Tourism Board — lapho abasebenzi bathenga ama-influencer ukuze bathumele ama-livestreams nemavidiyo amafushane ukwethula indawo (umbiko womkhankaso we-CTB) — kusinika isibonelo sokuthi ukuxhumanisa abakhiqizi bendawo nabavakashi kungasebenza emhlabeni wonke. Qaphela: indlela yokukhetha abakhiqizi, ama-metrics, nokulawulwa komyalezo kuyafana — nohlaka lufanele ukwenziwa ngokucophelela ukuze kugwenywe izinkinga zomsindo womkhiqizo. ...

💡 Kungani Spotify, Austria, nomkhiqizi wesitayela se-livestream kuyingxenye yesikhathi? Uma ungumkhiqizi wokuqukethwe eNingizimu Afrika, kungenzeka ukuthi usuzwile ngeSpotify, ikakhulukazi ngemisebenzi yabo yase-Austria eqhubekayo yokusingatha ama-livestreams anamabhizinisi. Kodwa yini ngempela le nto, futhi kungani kufanele uyikhathalele? Okokuqala, iSpotify isiguqule indlela abadali abayisebenzisa ngayo inkundla — kusuka nje ekulaleleni umculo kuya ekwakheni ubudlelwano obuqondile nabalandeli ngesikhathi sangempela. I-Austria, njengamazwe aseYurophu anobuchwepheshe obuphambili be-inthanethi (5G nokuxhuma kwe-fiber-optic), isibe yindawo yokuhlola lapho iSpotify iqhuba khona lokhu ukudluliswa bukhoma okuphambili, okuxhumene namabhizinisi (branded livestreams). Lokhu kusho ukuthi abadali bangasakaza bukhoma, bexoxa nabalandeli, futhi benze imali ngqo kusuka kumakhasimende noma izinkampani ezibaxhasi. ...