Kungani Amabhizinisi e-SA Efunela Izibuyekezo Ezivela KuMoj Saudi Arabia Influencers
馃挕 Kungani Izibuyekezo Zabathintekayo zeMoj Zibalulekile Kwabakhangisi baseNingizimu Afrika Uma ungumkhangisi oseNingizimu Afrika, kungenzeka usuzwile ngeMoj, ipulatifomu yezokuxhumana eshisa izikhotha eSaudi Arabia. Kodwa yini eyenza amabhizinisi aseNingizimu Afrika afune izibuyekezo zabathintekayo (influencer testimonials) ezivela kuleli zwe? Lokhu akukhona nje ngokulandela nje ithrendi; kungumsebenzi wokwakha ukwethenjwa nokuthola amandla amasha emakethe yomhlaba wonke. Izibuyekezo zabathintekayo azigcini ngokuba yizikhangiso ezimahhadla, kodwa ziyizindaba zangempela ezivela kubantu abaziwayo nabathembekile emakethe yabo. Ngokwesibonelo, umkhankaso owenzelwe imoto eSaudi Arabia wawugxile kuthelevishini exhunywe ku-inthanethi, izikhangiso zerediyo, kanye nezikhathi zomcimbi lapho abantu abaqhamuka emikhakheni ehlukene bephawula ngobuqotho ngesizathu sokushintshela kuleyo brand. Lokhu kwathuthukisa kakhulu ukuthengisa futhi kwenza ukuthi abathengi baseNingizimu Afrika babe nentshisekelo yokulalela lezi zindaba ezingezona ezokukhangisa ezindaweni zabo. ...