Music Marketing

💡 Kungani i-Snapchat yase-Indonesia iyindaba yabakhangisi bomculo Kunezinkampani eziningi e-SEA ezigxila ku-Instagram ne-YouTube, kodwa i-Snapchat isivele yakha indawo eqinile yama-Gen Z creators — lokhu akuyona into eyimfihlo. Njengoba uSaket Jha Saurabh exoxe ku-ET Online, ukusetshenziswa kwabakhi bokwakha nokuqukethwe ku-Snapchat kukhule kakhulu: isikhathi sokubuka siphindwe kabili, i-Snap Stars ikhule ngo-1.5x, kanti i-Spotlight content inyuke ka-4x ngonyaka. Lokho kusho ukuthi lapho ufuna ukufinyelela abalandeli bomculo abasezingxenyeni ezingaphezu komncintiswano, i-Snapchat ingaba yindawo enezwi elivumayo nekusasa. ...

💡 Isingeniso — Kungani i-Finland, futhi kungani manje? UMculo waseNordic une-tone ehlukile: ku-Finland, abalandeli bafuna ubuhle bomculo obusemncane, ama-EDM angaphansi, ne-indie enamandla. Uma ufuna ukufinyelela abalandeli bomculo abanentshiseko — hhayi nje ukujikeleza kwe-viral — ukusebenzisana nabadali base-Finland kungaba yindlela ehlakaniphile. Kule ndatshana ngizokunikeza amasu asebenzayo wokuthola, ukuhlunga, nokukhokhela abadali be-TikTok abaseFinland ukuze ukhiphe imikhankaso yomculo ebonakalayo. Sizobheka amathuluzi (platforms + search hacks), izigaba zabalandeli, imingcele yamasiko, ne-ROI okumele uyilindele — konke okuxhaswe ngemicimbi yakamuva emkhakheni we-digital marketing (buka izixhumanisi ezingezansi). ...

💡 Isingeniso Kubo bonke abakhangisi nabaphathi bomculo eNingizimu Afrika — ake sikhulume ngesu elisebenzayo nelisobala: ukusebenzisa abadali be-OnlyFans basePanama ukuze ufinyelele amafeni omculo. Kuyenzeka, akuyona into engeke yenziwe — kodwa kudinga indlela ehlangene: ukwazi ukuthi ungabathola kanjani, ungabaxhuma kanjani, nokuthi yiziphi izinhlobo zokuqukethwe ezisebenza ngokweqiniso. OnlyFans yaqala ngoNovemba 2016, futhi nakuba idume kakhulu ngezinto zengqondo ezibucayi, abaningi abadali basebenzisa ipulatifomu ukwenza umsebenzi wokuziveza — kusukela ekuzivocavoca, ekubukezeni umculo, kuya kokwenza ama-custom clips athengiswa kubalandeli. Ngokwesibonelo, indaba yeJulian Shaw (Reference Content) ikhombisa indlela abadali abangayisebenzisa ngayo i-OnlyFans njengendawo yokuthola imali — aqale ngezinto ze-fitness waphenduka abe nenketho yokuqukethwe okwenziwe ngokwezifiso. Lokhu kusho ukuthi abadali basePanama abangathandwa ama-music fans bangaba nezindlela eziguqukayo zokubambisana nawe — uma wezwa kahle. ...

💡 Isingeniso — Kungani ama-Oman brands ku-Moj akufanele uphuthelwe Uma uthengisa umculo noma ufuna ukubeka ingoma yakho ku-challenge e-affectayo, uMoj (i-short video app evame ukufana nezinye ezisheshayo) uyisiteshi esiqala ukubonakala e-Gulf. Kodwa-ke, ukufinyelela kuma-brand ase-Oman akufani nokuxhumana nama-brand ase-Mzansi — ama-norms, izindlela zokuxhumana, nabathuthukisi bokumaketha bayahlukahluka. Lapha, sizohlaziya indlela eqondile yokufinyelela ama-brand ase-Oman ku-Moj ukuze ukhiphe izingoma zakho nge-challenges ezikhangayo — ngamagxathu ocacile, izibonelo ezisebenzayo (kuhlanganise noshintsho oluvele kumkhankaso we-Cremo okukhulunywe ngawo ku-ITBizNews), kanye namaqhinga okuxhumana angathatha umculo wakho sisuka ku-viral kuze kube yi-corporate collab. ...