Pinterest

💡 Kungani uMongolia + Pinterest + Livestreams kuwumshini wethu wokukhangisa? Kabila — abafundi base-SA, nansi inkinga: ufuna abakhiqizi abangakwenza kube local-ish kodwa nabangena emakethe entsha. I-Pinterest isengumthombo ongathandwa kakhulu nge-aesthetic, moodboards, nezinto zokuhamba — futhi abakhiqizi base-Mongolia banezinto ezihlukile: imiklamo yobuciko, amasiko wokudla, nokubukwa kwemvelo okungaholela ku-visual live commerce ephumelelayo. Ukufunda kusuka kwiqhinga le-Cambodian Tourism Board — lapho abasebenzi bathenga ama-influencer ukuze bathumele ama-livestreams nemavidiyo amafushane ukwethula indawo (umbiko womkhankaso we-CTB) — kusinika isibonelo sokuthi ukuxhumanisa abakhiqizi bendawo nabavakashi kungasebenza emhlabeni wonke. Qaphela: indlela yokukhetha abakhiqizi, ama-metrics, nokulawulwa komyalezo kuyafana — nohlaka lufanele ukwenziwa ngokucophelela ukuze kugwenywe izinkinga zomsindo womkhiqizo. ...

💡 Kungani lokhu kubalulekile — umxube we-Pinterest, ama-brand ase-Japan, nama-guides wokukhiqiza Kunezizathu ezilula zokuthi kungani kufanele ukhuthaze ukubambisana phakathi kwe-creator waseNingizimu Afrika nama-brand ase-Japan nge-Pinterest: i-platform isebenza njenge-archive yehhovisi lemibono — “dream scroll” lapho abantu behlala khona isikhathi eside beqhuba ukuzijabulisa nokufaka izimpahla ezitolo. Lokhu kusho ukuthi ama-guides wokukhiqiza — izindlela ezisebenzayo, templates, nezinsiza — angaphila isikhathi eside futhi athole ukuhola okuzinzile kunokuthunyelwa okwedlula ngesikhathi kwezinye izinkundla. ...

💡 Kungani i-Pinterest iyithuba elihle uma ufuna ama-brand aseBelgium Pinterest akusiyo nje indawo yamaphinethi amahle — yiplathifomu yezinhloso zokuhlela uhambo. Abathengi bahlala isikhathi eside “dream scroll” (njengoba i-Bloomberg Línea nezinhlolovo ze-Pinterest zikhombisa), futhi imikhiqizo nezitolo sezisebenzisa ukuguqula lokho kube yizinto ezithengiwayo — kusuka ku-catalogue kuya ekuthengeni ngqo. Lokhu kusho ukuthi uma u-creator waseNingizimu Afrika ufuna ukwakha travel planning guides eziphendulela, i-Pinterest ingaba igumbi lokuhlangana phakathi kwe-inspiration nokusebenza kwangempela. ...

💡 Kungani ukuxhumana nabakhiqizi be-Pinterest base-Argentina kuwusizo ku-brand yaseNingizimu Afrika Uma usebenza njengomkhangisi lapha eNingizimu Afrika futhi ufuna ukwenza ibhuloho phakathi kwe-brand yakho nezitayela zamazwe angaphandle, i-Argentina iyindawo efudumele — abaningi banobuchule bezemfashini, i-aesthetic ecebile, futhi bavame ukuba nezinjongo ezicacile zokuthengisa imikhiqizo yesitayela. Kodwa umbuzo omkhulu: kanjani ukhona lapho, ikakhulukazi uma ufuna abakhiqizi abakhuluma nge-fashion no-style ngokuqondile, kube nge-Pinterest? Lokhu kube yingxoxo eshisa izikhotha onjiniyela nabakhangisi abangaphezu kokuba bafuna izisebenzi — bafuna abakhiqizi abakwazi ukudala “catalogue content”: imifanekiso enezixhumanisi, moodboards, kanye nama-Pins aholela ku-ecommerce noma ku-landing pages. Lesi sihloko sizokunikeza uhlelo olusebenzayo, kusuka ekuhloleni abafundi base-Argentina ku-Pinterest, ukuya ekutholeni ama-contact angempela, amaqhinga wokubambisana, kanye nokuthi ungayilinganisa kanjani imiphumela yakho. Sizophinde sisebenzise izibonelo zangempela nezindaba ezihlobene ezisuka kumarekhodi akamuva (isb. izingxoxo zezimali nezindlela zokufuna amakhasimende ku-TikTok — umbiko ka-Anita) kanye nokuqonda kwemakethe okuvela ezindabeni zomkhakha (isb. imibiko yezitayela) ukuze sinikeze izeluleko ezisebenzayo nezizwakalayo. ...

💡 Ukuqala: Kungani u-Italy Pinterest nama-giveaway kufanele uziqaphele Uma uyikhampani yaseNingizimu Afrika efuna ukukhulisa ukuxhumana nemikhiqizo e-Italy nge-giveaway, ungalokothi ucabange nje “thumela i-post bese linda”. Pinterest manje sekuyindawo enkulu yokuthola imikhiqizo — ngo-2025 i-Pinterest inabantu abangu-570 million abasebenzayo ngenyanga, futhi ikhombisa ukuthi ukuthola (discovery) sekuyindaba enkulu kubathengi abathanda izinto zokuphila, modish, nokuhlela impilo. (Reference content: Pinterest 2025 stats.) Kusho ukuthini lokhu kuwe? Uma ukhetha kahle abadali base-Italy abakwazi ukudala ama-Pin anezithombe ezilungile, izikhangiso ezakhelwe ku-Performance+ (Pinterest AI ad tools) kanye nezindlela zokuxhumana ezivumelana nomqondo we-platform, i-giveaway yakho ingahamba kude — kodwa kunamabhadi: ukuphepha kwedatha, izinqubo zomthetho (GDPR), kanye nabathengisi abangabonakali kahle bangalimaza i-brand. Izindaba zakamuva zikhombisa izinkinga ezihlobene: i-Devdiscourse yabika izijeziso ezimweni ezithinta amapulatifomu (Pinterest & Twitch) — ukhumbule ukuthi izingozi zingavela uma ungakahloli izinto zakho ngaphambi kokusebenzisa abadali noma ama-tools. ...

💡 Kungani ukuxhuma nama-brand ase-Canada ku-Pinterest kuyinzuzo kuwe Uma ungumdali we-South Africa ofuna ukujova imali evela kokwenziwa kokuqukethwe, ungahle ucabange — kungani ngibheke e-Canada? Okokuqala, ama-brand ase-Canada (ikhaya lempahla yokuhlobisa indlu, ukudla okushisayo, imikhiqizo yezempilo, nezinye eziseNorth America) asebenza kakhulu ku-digital discovery — lapha i-Pinterest iyindawo abantu abaningi abaya kuyo ukuze bathole imibono, basebenzise ama-recipes, noma bathenge izinto abazibone ku-pin. Kodwa kunezizathu eziphusile: ngokwe-athikili ye-Winnipeg Free Press, ucacile umehluko we-monetisation wezimboni zabalaleli eCanada — i-YouTube ineqhinga lokwabelana ngemali yabaqukethwe wakhona, kanti i-TikTok eCanada ayinalo uhlelo olufana nowase-USA lokukhokha ngokubukwa; okusho ukuthi abaningi baseCanada bacabanga ama-sponsorships njengendlela eyinhloko yokukhokhela abadali. Lokhu kusho ukuthi ama-brand ase-Canada asebenzisa imodeli yesivumelwano (sponsorships) — into elula kakhulu eyenza i-Pinterest ibe yithuba elihle: awudingi i-ad-share yokwakha imali — udinga ukuxhumana nama-brand afuna ukuxhumanisa imikhiqizo yabo nezithombe/ama-idea awenza abantu bathenge. ...

💡 Isingeniso: Kungani ukubheka abadali be-Pinterest baseLebanon kubalulekile kubakhangisi be-SA Uma usebenza ku-growth noma ukhangisa eNingizimu Afrika futhi uyibona i-MENA njengendawo yokwandisa imikhiqizo noma ukuthola abathengi abasha, khona-ke ukugxila kumadigital creators anezwi lendawo — njengabadali baseLebanon — kungaba yihhashi elinamandla. Abantu baseLebanon baphila kahle ku-visual storytelling: ukushayela imfashini, amalebuli ekhishi, imikhiqizo yobuhle, nezinto zasekhaya — zonke ziqina kahle ku-Pinterest lapho abantu beza “to save” izipele zabo zokuthenga noma zokuhlela. ...

💡 Isingeniso Kukhona intshisekelo eyishayo manje — amabhizinisi aseJalimane afuna ukujabulela amandla e-Pinterest njengendlela yokwakha indaba ye-brand ehloniphekile, ebambekayo, futhi engakhangi nje kuphela kodwa iphinde ibe nomthelela ekuthengeni. Uma ubhala lo mbhalo, ngicabanga ngesikhala esilungile: umkhankaso we-Pinterest oqondiswe emakethe yase-Germany, uhlangabezana kanjani nezindlela zendabuko zokuxoxa izindaba (storytelling) zokuqinisa ubuqotho, ukwethembeka, nokuguqula ukugcinwa kwemibono kube imali yangempela ebhokisini. Lokhu akusiyona nje i-theory — kukhona izimpawu ezichazayo: imibiko ye-Pinterest ikhombisa ukuthi cishe isigamu sabesilisa abasebenzisa ipulatifomu banokuthembeka kumabhizinisi abawathandayo futhi bacwaninga ngaphambi kokuthenga (okwenza i-Pinterest ibe igalelo lokwenza isinqumo sokuthenga). Ngaphezu kwalokho, izindawo zemakethe zikazwelonke — izintandokazi, imvelo yokuthenga, nezindlela zokuphila — ziyaguquka, okusho ukuthi indaba enhle yesifunda (localized storytelling) ingangena kahle futhi ikhokhe. ...

💡 Ukuthola Abadali bePinterest baseKuwait Ukuhlola Imikhiqizo Emisha Noma ngabe useSouth Africa futhi ufuna ukuhlola umqondo womkhiqizo omusha emakethe yaseKuwait, ukuthola abadali bePinterest abakuqondayo indawo yakho kuyisinyathelo esiyinqaba kodwa esibalulekile. Pinterest is a global playground for visual discovery, lapho abantu behlola khona izindlela ezintsha zokwenza izinto, kusukela kokuthandwa kwezindlu kuya kubuciko bokupheka. Kodwa uma ufuna abadali abakhuthele baseKuwait, akugcini nje ngokusesha nje; kudinga isu elihlakaniphile nelisebenzayo. ...

💡 Ukuqala: Ukubaluleka kweValue for Money Kubadali bePinterest eEcuador Hawu, uma ungumdali wase-Ecuador usebenzisa iPinterest, uyazi ukuthi ukuthola i-value for money kungaba inselele. Akukhona nje ngokuthenga izikhangiso noma ukuthola abalandeli, kodwa ukuthi imali oyitshala ithole kanjani inzuzo eqondile kuwe—okungaba yinzuzo engokoqobo noma ukukhula kwesithunzi sakho njengomdali. Ngokwezingxoxo zakamuva, abanye abadali bathi izinkundla zifuna ukwenza imali, kodwa bona bafuna ukuzenzela imali. Lokhu kusho ukuthi kufanele siqonde kahle indlela iPinterest esebenza ngayo, ikakhulukazi emazweni afana neEcuador lapho amandla emali ehlukile futhi amandla okuthenga ehlukile. ...