Spotify-Creators

💡 Kungani ama-Spotify creator aseNingizimu Afrika ebalulekile uma wethula ubuhle obusha Uma wethula umkhiqizo wobuhle omusha, inkinga ayisona nje “ukuthi uthole ukubonakala.” Inkinga enkulu ukuthi uthole abantu abalungile, ngesikhathi esifanele, nangezwi elizwakala lithembekile. Yilapho ama-Spotify creator engena khona. Abantu abalalela ama-podcast noma ama-audio shows bavame ukuba nesikhathi eside sokulalela, okusho ukuthi umlayezo wakho ungangena ujule kunesikhashana esisheshayo sokuskrola ku-feed. Futhi masikhulume iqiniso: eNingizimu Afrika, i-creator economy isiqale ukubonakala njengomsebenzi wangempela, hhayi i-side hustle nje. U-Mmusi Maimane usanda kudala umsindo ku-X lapho ephakamisa ukuthi ama-creators nabapodcaster kufanele bathathwe ngokungathi sína njengomkhakha wezomnotho, waze wakhuluma nangokwesekwa kwezimali okungafinyelela ku-R1 billion kubadali bokuqukethwe. Lokho kwavusa ingxoxo enkulu mayelana nemali, amathuba emisebenzi entsheni, nokuthi ngabe ubuciko bedijithali buyakwazi yini ukwakha indlela yokuziphilisa eqinile. ...

💡 Kungani ukujolisa ku-Spotify creators eCanada kuzoba nomthelela ku-unboxing? Eish — uma uyisikhangisi eNingizimu Afrika ufuna ukuthola indlela entsha yokwenza umkhiqizo ube yi-viral, yeka ukugxila kuphela ku-video. Spotify akuseyona nje indawo yomculo; namuhla ingxenye yayo ye-podcasts, ama-playlist hubs (bheka ubudlelwano be-Spotify ne-Netflix kusukela ngo-2021), kanye nabakhiqizi bomculo nabapodcast abane-lotus yokufinyelela abalandeli abathembekile (Reference Content). Inkinga yabaningi: abaningi bacabanga ukuthi “Spotify = umsindo kuphela” — kodwa unboxing campaigns ezihlakaniphile zihlanganisa umsindo ophelele: i-ambient music, i-podcast mention, noma playlist takeover ehlanganiswe ne-video ye-unboxing ku-TikTok/YouTube. Lokhu kuhlanganisa imizwa — futhi imizwa yenza i-viral. ...