Sustainability

💡 Kungani lokhu kubalulekile kowakhangisi wase-SA Kufanele ube necebo elinobuchule uma ufuna abadali abavela eThailand abakwazi ukukhuluma ngezindikimba zokuzinza — hhayi ngoba “kufana” nje, kodwa ngoba imizwelo yomphakathi nephuzu lokuthembeka liyabhula lapho izindaba ziza ngolimi nangenkambiso yendawo. Abakhangisi baseNingizimu Afrika bafuna abadali abangakwazi ukuhlanganisa umlayezo we-brand onobuqotho, baxhase imikhiqizo noma amasu wokupakisha ahlanzekile, noma benze uhambo olugxile ekuvuseleleni. Kulesi sihloko ngizokuchaza indlela yokuthola, ukuhlola, nokubambisana nabadali baseThailand abasezingeni le-Hulu-style content (imisho ebhekisela kubadali abenza okuqukethwe okubukwayo, okudlalwayo, nokuhlanganisa izihloko ezikhethekile) ukuze ukhiqize imikhankaso ye-creator-led enendawo, enomthelela kwezemvelo. Ngizosebenzisa imiqondo ye-UGC challenge efana ne-“Thailand, Told by You” njengomzuliswano wezimbono — kanye nezincomo ezisuselwa ezindabeni zakamuva mayelana nokwakha ukwethembeka ku-digital marketplace (Leadership) kanye nezitayela zokupakisha ezihambisana nokuzinza (OpenPR). ...

💡 Indlela yokufumana abadali be-Etsy baseJapan abakhuthaza ukusimama Ewe, mhlobo, xa ucinga ngokukhuthaza i-brand yakho eMzantsi Afrika, ukusebenzisana nabadali abakwi-Etsy baseJapan abaphila ngokuzinzileyo kungaba yinyathelo elikhulu. Abantu baseMzantsi Afrika bayakhathalela ngoku ngakumbi malunga nokusingqongileyo, kwaye iikhampeni ezikhokhelwa ngabadali ezijolise ekusimameni zenza into eyongezelelweyo eyenza ukuba abantu bazive bekwiintlanganiso zangempela, hayi nje ukuthengisa nje. Ukuze ufumane abadali abahle, kufuneka uqale ujonge iivenkile ze-Etsy zaseJapan ezisebenzisa izinto eziluhlaza, izinto eziphinda zisetyenziswe, okanye eziveliswa ngendlela engabangeli monakalo kwindalo. Oku akusiyo nje into yokwenza intengiso, kodwa yindlela yokwakha ubudlelwane obuqinileyo kunye nomphakathi obalulekileyo kwi-brand yakho. ...